Best Western Global Operations Case Study

Best Western Global Operations Case Study Text.

Best Western International, Inc. (BWI) is the world’s largest hotel chain with more than 5,000 hotels in more than 100 countries and territories. The company has over 1,200 corporate employees with annual revenue of over 6 billion globally. Headquartered out of Phoenix, Arizona, CEO David Kong believes that to stay relevant and competitive Best Western must capitalize on the company’s strengths. “We want to build an organization that unlocks the full potential of both our company and our people.” Potential is tied to engagement and engagement is tired to our workforce getting to use their strengths (not just their skills) in doing what they are naturally good at in their jobs.